A brief analysis of national policies to vigorousl

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Brief analysis of national policies to vigorously support the printing machinery industry

national policies to vigorously support the printing machinery industry. The 12th Five Year Plan points out that the total output value of the industry is expected to reach 40billion yuan by the end of the 12th Five Year Plan, with strong national support

in the post spring era of printing and packaging machinery, three driving factors are in the forefront. 1、 The development of printing and packaging machinery is closely linked with the downstream consumer industry. With the rising competition of commodity brand marketing and the demand for consumption upgrading, the downstream consumer industry continues to improve the packaging quality and fineness of commodities, and the overall printing and packaging market presents diversified applications, bringing new impetus to the printing and packaging machinery industry. 2、 The rise in labor costs and the decline in supply have accelerated the development of mechanical substitution. According to our prediction, China's low-end labor market will have a huge downward inflection point in 2012. For labor-intensive enterprises, only by increasing their dependence on machinery and equipment can they improve their sensitivity, improve their production efficiency, reduce production costs, and achieve the ability of brand sales and premium in the terminal market. 3、 The rise of technology in China will realize all-round import substitution in domestic and foreign markets. China's leading enterprises with high-end technology have developed into the contemporary multi-function integrated system industry, and their product performance has been in the same field with foreign brands, but the price is only about 1/2 of the imported brands. Therefore, the high cost performance advantage of domestic brands will make 3. The output results of tension machine maintenance become the entry point of import substitution

national policies vigorously support the printing machinery industry. The outline for the development of China's printing industry in pointed out that in the next 10 years, China's printing machinery industry will continue to improve the level of science and technology, focus on the development of high-end printing machinery, narrow the technological gap at home and abroad, make the domestic market share of domestic equipment reach about 70%, and increase export efforts. At the same time, the 12th Five Year Plan points out that the total output value of the industry is expected to reach 40billion yuan by the end of the 12th Five Year Plan, with strong national support

Oriental Seiko: technology and marketing advantages promote continuous growth of performance. The good development trend of the company is mainly based on two advantages: 1 Technical advantages. The company's products are divided into upper printing machine and lower printing machine, of which the lower printing machine is currently at a high international level and there is no product of the same grade in China, with an annual sales volume of 500000?, And the price is only about 1/2 of that of international brands. With the continuous integration of downstream industries, the company's products will gradually replace high-end imported brands with the advantages of same-sex energy and high cost performance; 2、 Marketing advantages. The company will continue to keep pace with domestic and foreign markets. In the overseas high-end market, the company will mainly realize brand substitution with the advantage of high cost performance of products; In the medium and high-end markets at home and abroad, marketing centers are gradually established according to the growth of downstream demand, and the sales market is constantly expanded with the purpose of being close to customers and providing timely service

evergreen shares: three advantages guarantee the leading position of the company. It is estimated that the compound growth rate of the company's revenue will reach about 40% in the next three years. The reasons for its good development are as follows: 1 Technical advantages. The company has 35 patents, and its product performance has been on a par with the international advanced technology level. In particular, 920ss double unit bronzing machine is only one evergreen company in the world with production qualification; 2. Marketing advantages. In the domestic market, brand reputation inheritance plays an important role in equipment sales, and EVA, as a leading enterprise, has certain advantages. In overseas markets, the company has set up subsidiaries in the United States and Japan, which will enhance the international recognition of the company's products and enhance the comprehensive competitiveness of the enterprise; 3. Capacity advantage. At present, the completion of the company's fund-raising projects is faster than expected, and it is expected that about 360 new equipment will be added to alleviate the bottleneck of production capacity and ensure business development

risk tips: technology R & D risks; Sales risk after capacity expansion; International market development risks

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