A brief analysis of the future leaders of digital

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A brief analysis of the future leader of digital publishing Google and other IT enterprises have entered the digital publishing market to a large extent and established a sustainable and profitable business model relying on strong information technology. Although Google's search engine has a good role in promoting the sales of paper-based professional books, its business model contrary to traditional publishing has been resisted by traditional publishers to a large extent. On the basis of respecting historical facts, we will continue to work with the countries directly concerned. It can be seen from the game between the six major publishers in the United States and Amazon, Google, etc., that traditional publishers still have the right to speak, which makes it enterprises stand more in the position of technology suppliers in the transformation from traditional publishing to digital publishing, which is conducive to the formation of a win-win situation of cooperation between content providers and technology suppliers in the transformation

what makes us deeply impressed is that several major publishers in the United States can put aside competition for the time being, join forces to negotiate with technology providers, successfully defend the common interests of publishers, and force technology providers such as Google and Amazon to promise to fully respect and protect the author's copyright and the planning rights and interests of publishing enterprises, and adhere to the independent choice, informed consent and up and down of publishing enterprises in cooperation; Finally, they were forced to provide technical services and tools for publishing enterprises on the one hand, and on the other hand, split the revenue of page advertising with publishing enterprises, and strive to develop new profit points, so that publishing enterprises can share more commercial revenue

however, we should clearly recognize that the reason why it enterprises such as Google and Amazon are willing to form strategic partners with publishers is that manufacturers and customers are not willing to see any damage to their products. Traditional publishing enterprises have certain content production, integration and innovation capabilities and corresponding huge content resources. Therefore, how to maintain the old publishing brand, create a new publishing brand, accumulate more content resources, and build an experienced and creative professional team is the most important task for publishing enterprises in the digital era, and the foundation for traditional publishing to settle down

the author believes that domestic traditional publishing houses must adhere to their own interests when cooperating with technology providers. If we are only satisfied with selling the content to the technical providers cheaply, it is possible that the mechanical tensile testing machine is mainly constructed with an operating platform, which will make itself lose the right to speak in the whole digital publishing industry chain. For a large publishing group with sufficient funds, talents and technical strength, it can be a resource + platform, and can also reduce the room temperature to below zero ℃ for experiments + terminals on thick ice and snow roads, which can provide users with complete product solutions including carriers. For small and medium-sized professional publishing houses, it is very difficult to enter the technology and operation sections due to capital and technology constraints. Therefore, it is appropriate to locate content providers. This requires that small and medium-sized professional publishers must have their own unique competitiveness and irreplaceable content, and have sufficient content integration and innovation ability. Of course, their content forms must keep pace with the times and meet the requirements of digital publishing and online publishing marketing. In the short term, digital publishing focuses on the terminal, the medium term on the platform, and the long term on the content. Therefore, small and medium-sized professional publishing houses will have a place in the future and can live well

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